Pre-loved Fashion Is Reducing Fashion's Impact on Our Wallets and the Planet

In the past decade the public has placed huge value on having the latest styles and trends over sustainability. Recently, I looked at my closet and realized it was filled with replaceable pieces I didn't love or need, so I decided to change the way I shopped. My solution was to start buying quality Preloved pieces over fast fashion. It turns out great style doesn’t have to cost a lot of money.

The Resale of products keep the garments out of landfill, displaces carbon needed to make new clothes, and saves consumers money, a win win for everyone. 


Circular business models, including re-commerce, could enable the industry to cut around 143 million tonnes (~315B lbs) of GHG emissions in 2030. To align with the 1.5-degree pathway [targeted by the Paris Climate Change Agreement], by 2030 we need to live in a world in which one in five garments are traded through circular business models.

“Fashion on Climate,” McKinsey & Company and Global Fashion Agenda, 2020

Fast Fashion Shoppers Switch to Pre-loved


2 IN 5

pre-loved shoppers are saying they are replacing fast fashion purchases with secondhand clothing.


of millennials and Gen Z say they refuse to buy from non-sustainable brands and retailers.

1 IN 4

consumers say they care less about wearing the latest trends than before the pandemic.

Gen Z Has a Totally New Mindset Around Clothing Consumption

The next generation of shoppers have more circular fashion habits - a change we at Azura Fashion Group are embracing at the very core of the business.

Sam Wood