Our Story
Azura Fashion Group
The Luxury Tech House. Global Reach. Circular Mindset. Uncompromising Quality.
Our Origin
Founded in Sydney in 2019 by Sam Wood and Bonnie Wood, Azura Fashion Group sits at the intersection of luxury fashion and next-gen technology. From the first listings to a global engine, we changed how designer fashion is distributed, authenticated, and scaled.
Two Brands. One Engine.
- Azura Runway — flagship destination for new and end-of-season designer fashion. Curated, authenticated, and delivered globally.
- Azura Reborn — the circular fashion frontier. Authenticated pre-loved luxury with rigorous quality checks, giving every piece a second life.
Scale at a glance: 65 plus marketplaces, 30 plus countries, 1,200 plus designer brands, roughly 380,000 live listings, and millions of customers served.
Technology That Moves Fashion
At our core is the Azura Transformer — proprietary AI that ingests raw supplier data and turns it into marketplace-ready product listings with enriched attributes, translations, and pricing intelligence.
Paired with our synchronisation process Azuraffect, we refresh stock, pricing, currency rules, orders, and tracking in near-real-time across our network, giving partners and customers accurate information and faster launches.
The result: faster speed-to-market, leaner operations, and a luxury experience that feels effortless at global scale.
Global. Scalable. Locked-In.
We operate across key regions in Europe, Asia, the USA, and Australia, integrating with leading marketplaces and retailer platforms. Our zero-inventory virtual distribution model minimises risk while maximising selection and reach for brands and consumers.
Our stack includes advanced fraud protection and data-driven decisioning, balancing conversion and compliance for high-cart luxury transactions.
Circular Fashion. Real Impact.
With Azura Reborn, we extend the life of high-value fashion. It’s circular luxury made seamless — authenticated, quality-checked, and redistributed through the same engineering that powers our new-season business.
Awards and Recognition
- Retail Transformation of the Year — VIP Vendor in Partnership Awards.
- Best Digital Sustainability Initiative — NORA Sustainability Awards.
- Founder recognition in Young Entrepreneur awards for leadership and innovation.
Leadership
Sam Wood — Chief Executive Officer, Founder
Visionary operator focused on AI-powered commerce and circular fashion. Sam leads platform, product, and partnerships — building a system that takes brands global without friction.
Bonnie Wood — Co-Founder, Brand and Merchandising
Creative force behind curation and sustainability storytelling. Bonnie shapes the Azura Runway and Azura Reborn assortments, aligning ethical sourcing with aspirational luxury.
“We set out to redefine luxury for the modern era — not by making it cheaper, but by making it smarter, faster, and more responsible.”
— Sam Wood
For Designers. For Consumers.
Designers: plug into a global machine — catalogue live in days, not months, with data enriched and distribution optimised. Consumers: shop luxury with integrity — authenticity guaranteed, selection that moves fast, and a circular option that feels premium.
Media Contact
Press and partnership enquiries