THE AUSTRALIAN CIRCULAR FASHION COMPANY ENABLING GREATER GLOBAL SUSTAINABILITY

The next generation of shoppers have more circular fashion habits - a change we at Azura Fashion Group are embracing at the very core of the business.

April 29, 2022 — Sam Wood
Azura Fashion Group founder named 2021 NSW Young Entrepreneur for Fashion and Design

Azura Fashion Group founder named 2021 NSW Young Entrepreneur for Fashion and Design

Leading entrepreneur, Sam Wood was named 2021 NSW Young Entrepreneur for Fashion and Design.

This award capped a significant year of growth for Azura Fashion Group.

The young business leader is excited about the year ahead, believing that after a challenging 2021, “there will be significant opportunities available for designers in 2022,” leading entrepreneur Sam Wood says.

Mr Wood said the Australian economy is bouncing back from the difficulties caused by the COVID-19 pandemic.

“Global consultancy group Bain & Company forecasts that online sales will indeed become the single biggest channel for personal luxury goods by 2025, making up 30% of the global market” Mr Wood.

“In a post-pandemic world, having an eCommerce store is a necessity, not a luxury, and retailers must look to synchronise their digital platforms to offer shoppers a multi-channel experience that is second to none. Once you have established an omnichannel retail strategy, the next step is to ensure accurate visibility across all of your different channels”

 

 

December 22, 2021 — Isabella Travers
After Australian Fashion Week ~ Alice McCALL

After Australian Fashion Week ~ Alice McCALL

 
AFTER PAY AUSTRALIAN FASHION WEEK '21
The 2021 After Pay Australian Fashion is drawing to an end. We've waited a long time for this and it's shaped up to be one of the biggest and best yet. 
Alice McCALL
Day 1 with Alice McCALL
Alice McCALL's '22 Resort Disoteca 
show at Sydney Fashion Week, the energy and legacy of '80s icons, à la Grace Jones and David Bowie, made a well-deserved comeback.
The runway itself paid tribute to disco era and was adorned with psychedelic pattern in retro colourways to give the audience a hint of what was headed their way.
Alice McCALL Discoteca
As for the collection itself, mini dresses in '70s-esque prints and crochet knits, leather tailoring were the order of the day. However, it was the show's big hair and bold beauty moments that also had tongues wagging.
"It's an electric feeling of the '70s and '80s colour clash with a nod to the band 'Kiss!'," said Carol Mackie, makeup director for MAC Cosmetics. "Think Jerry Hall, Sade, New Romantic and you're there!"
Alice McCALL Discoteca
Alice McCALL Discoteca
Skin was kept beautifully polished with a natural, matte finish by using MAC Cosmetics' Studio Radiance Face + Body Sheer Foundation and Fix+ Magic Radiance.
Defined lips also beautifully complimented the look's retro feel, thanks to MAC's lip pencils in Nightmoth, Whirl, Vino, Cherry and Subculture and finished with metallic pigments and Lipglass gloss in the centre of the lip.
Alice McCALL backstage Discoteca
Alice McCALL backstage Discoteca
Alice McCALL Discoteca
Alice McCALL backstage Discoteca
Feeling Inspired? Check out our Alice McCALL range ~ Shop Alice McCALL Today
Alice McCALL Ze Energy Top
ALICE MCCALL

Ze Energy Top

ALICE MCCALL Cool Cat Top
ALICE MCCALL

Cool Cat Top

ALICE MCCALL Desire Mini Dress
ALICE MCCALL

Desire Mini Dress

ALICE MCCALL In Music Mini Dress
ALICE MCCALL

In Music Mini Dress

ALICE MCCALL Winona Pants
ALICE MCCALL

Winona Pants

June 04, 2021 — Ruby Cooper
The Ultimate Capsule Wardrobe Guide

Azura Runway Essentials: The Autumn 2021 Capsule Wardrobe

The Ultimate Capsule Wardrobe Guide

THE ULTIMATE CAPSULE WARDROBE GUIDE

After over a year of cancelled events, no travel, and the ambiguous “return to the office” dates, most of us have turned to the things in their lives they do have say over… their wardrobe. 

Making more mindful decisions in how we spend our days, the people we invest in and of course if you are anything like us at Azura Runway, the wardrobe essentials.

While we have seen the panicked hoarding of essential goods, the later months have shown us less may, in fact be more - especially when it comes to your wardrobe. 

Goodbye Impulse buying of fast-fashion and hello the return of 90’s inspired minimalism. We're all about being paired back but never boring. Gathering the versatile, trans-seasonal wardrobe essentials that us at Azura are turning to. 

BLAZER 
Reformation Orange Button Up Blazer -Pre Owned Condition Very Good XS
A power blazer looks great over your favourite tee, paired with some black dress pants for the office or paired back with your favourite jeans for a chic casual look. Whether you are strutting through the office or hanging on the back of your desk chair between zoom calls a blazer is key component to your capsule wardrobe.
BLACK DRESS PANT
Dolce & Gabbana Black Wide Leg Flared Trouser Cashmere Pants
Want to feel like you are wearing sweat pants but look a chic goddess? Well the High-waisted straight leg trouser are calling your name. With a universally flattering cut that hits the right spot on your waist, they paired perfectly with a tucked in tee or chunky knit.
COAT
Gucci Trench
Nothing says i am a powerful woman like a good coat. Even if you are wearing the most casual outfit a statement coat over the top changes everything. If Carrie Bradshaw can run through New York City wearing only Pyjamas and a fur coat so can you. 
CLASSIC HOOPS
Hoops
Nothing says chic like a small pair of gold hoops. Understated is the new statement. 
KINT DRESS
DKNY Women's Dress Black Size 16 Sheath Glitter Knit 3/4 Sleeve
Nothing more exciting than wearing a dress that feels like you are wearing a cozy jumper. Zoom meetings from home can be a pain to dress up for but alas the knit dress is comfortable enough to wear while sending emails from your desk, but chic enough to feel like you put in some effort. This is a trans-seasonal investment that will most certainly outlast the pandemic, meaning you can pair with some jewellery and slides whenever you are ready to get back out there. 
KNIT 
Gucci Knitted Cardigan -Pre Owned Condition Excellent S
Want to be comfortable and not feeling like wearing a blazer? We got you.. A super cute Knit will do the job. It is the in between sweats and blazer staple that everyone must have in their wardrobe. 
JEANS
Tory Burch White Denim Jeans -Pre Owned Condition Excellent US28
Keep it simple with a classic pair of high waisted Levi's. Don't want to buy a new pair? Easy... buy them vintage and pair them with some winter boots or loafers. These OG's are a wardrobe must for your everyday wear that you will not regret. 
WHITE SHIRT
Calvin Klein White Shirt -Pre Owned Condition Good IT40
Who said a white shirt was boring? There is nothing more satisfying than a crisp cotton shirt that can easily be worn after work buttoned down with a cute pair of Levis and sandals. 
RIB TANK
John Galliano Brown knit tank top
It's a staple that we often forget to refresh, but once you do it will change your entire wardrobe. The 90's inspired rib racerback tucked into a pair of jeans, black dress pants, sweats, or layer it under a blazer or white cotton shirt for a more chic look.
SNEAKERS
Adidas Unisexs Sneakers
Who said sneakers cant be chic? These days sneakers are the new norm and we are here for it. If you are working from home or its a casual Friday in the office, keep your outfit smart and causal with a classic white sneaker.

 

SOFT-SWEATS
Gucci Sweater
It's no lie that sweats are the new uniform these days when we are working from home. Jazz up your loungewear by pairing with an oversized blazer and your favourite trainers and cap. 
SUNGLASSES
Celine Sunglasses CL40054U 30E 57 Women Brown
In our eyes an outfit is not complete without a cool pair of shades. The right pair should be able to go with any outfit. We suggest going for a tortoise shell.
Hold everything bag.
TOTE BAG
Burberry House Check Tote Bag
Going into the office and you are trying to fit everything and everything into a micro purse? yeah no thank you.. its time to get smart and invest in a groovy tote bag that fits all the essentials but still compliments your outfit. We suggest a leather tote or canvas if you are looking for a more casual look. 

 

 

May 17, 2021 — Ruby Cooper
Autumn-Winter 2021 Gucci & Balenciaga’s “Aria”

Autumn-Winter 2021 Gucci & Balenciaga’s “Aria”

Two powerbrands create a unique capsule collaboration commemorating Gucci’s 100th Anniversary.

April 19, 2021 — Mark Indiongco
Summer Dress Picks

Summer Dress Picks

The Perfect Summer Dress

Summer Minis

Cristina Gavioli White Dress

Cristina Gavioli White Dress

Free People Printed Dress

Free People Printed Dress

Summer Midis

Vince Camuto Sheath Dress

Kensie Chiffon Textured Sheath Dress

Teeze Me A-Line Halter Button Front Dress

Trixxi V-Neck Printed Dress

Summer Maxis

Vicolo Brown Printed Dresses

Free People Santorini Maxi Dress

Free People Waterfall Ruffle Maxi Dress

Guess V-Neck Ruffle Printed Crinkle Maxi Dress

March 11, 2021 — Mark Indiongco
Why Men Should Invest in Designer Shoes

Why Men Should Invest in Designer Shoes

Gives the Best Impression

Mens luxury fashion shoes elevate your style and help you give a better first impression. Regardless of where you’re going, be it a casual function or an important meeting, it’s important to look your best. Your choice in shoes not only affects your outfit, but it also allows your personality and character to shine.

Ensures Comfort

Since designer mens casual shoes are made with premium quality ingredients, they are often much more comfortable than low-end ones. These are a must when you have to stay on your feet for events like festivals and functions. Having quality shoes for sports is also important, as they allow you to move freely without sacrificing comfort.

Boosts Confidence

Buying mens luxury shoes online can give you a confidence boost like no other. After all, the better your shoes, the better you feel about yourself. Having quality, new designer shoes can inspire you to create better outfits, which leads to an improvement in your style and an overall increase in your confidence.

Helps Save Money

While mens luxury boots are more expensive upfront, they actually help you save money as they last longer than low-end types. In cheaper pairs, the soles may separate much quicker and the leather may peel faster. Most poor quality shoes wear out in six months, while a quality designer pair can last for years.

Shop mens luxury sandals and other premium pairs for your closet at Azura Runway. We have a wide selection of styles from the leading fashion brands. Get in touch with our friendly team for more information or if you’re a boutique or brand who would like to join the Azura Runway Community.

 

March 10, 2021 — Sam Wood
Must-Have Shoes in Every Closet

Must-Have Shoes in Every Closet

With trends changing every season and more new styles coming out, it's easy to forget the basics and simply go with what’s in style when it comes to women's luxury shoes. While you can splurge on the occasional “shoe of the month”, it’s important to have classic staples in your closet that you can wear all-year-round. Azura Runway shares our top must-have shoes below:

 

Classic Black Pumps

Saint Laurent Black Anja 110 Pumps

Product: Saint Laurent Black Anja 110 Pumps

Like the little black dress, every woman of any age should have their go-to classic black pumps. We recommend investing in a quality pair of pumps, as these go with virtually every outfit in your closet. They’re also great for different events, from graduations and work conferences to parties and more casual hangouts. Azura Runway has a selection of classic black women’s designer heels and shoes online and can help you pick out the perfect pair.

 

Plain White Sneakers

Adidas Unisexs Sneakers

Product: Adidas Unisexs Sneakers

There have been lots of trends with women’s sneakers in the past years, with celebrities even wearing them to red carpet events. A good staple pair to have in your wardrobe is comfy white sneakers. These not only look good but are also great for a laid-back vibe. We recommend getting them in canvas or leather, as these are both easy to clean.

 

Flat Sandals

Dolce & Gabbana Leather Ayers Crystal Sandals Flip Flops Shoes

 

Product: Dolce & Gabbana Leather Ayers Crystal Sandals Flip Flops Shoes

Flat sandals go well with any outfit, from feminine dresses and skirts to shorts and jeans. While these are a must-have for spring and summer, these can also be worn year-round for a more casual and comfortable look. Choose sandals in shades of nude, tan, or taupe for easy styling. Azura Runway has flat sandals in all styles and colours from the top fashion brands. We also offer a selection of luxury women's shoes online.

 

Statement Heels

Chanel Camellia Gold Pumps

Product: Chanel Camellia Gold Pumps

Every girl needs a pair of statement heels on hand. These are the perfect way to take centre stage and add some bling to your outfit when you don’t want to go heavy on the accessories. Choose one in a classy gold or silver hue and pair it with any outfit in your closet. Statement heels are also great for elevating casual looks with jeans or leggings.

Find your perfect pairs at Azura Runway. We’re the leading source of luxury fashion online and we offer a wide array of brand new and pre-loved shoes, clothing, and accessories from premier fashion brands. Browse our collection today.

February 17, 2021 — Sam Wood
The Top Fashion Trends for 2021

The Top Fashion Trends for 2021

The new year brings with it new trends and styles in the fashion world. Revolutionize your wardrobe with stylish pieces inspired by the runway at Fashion Month. Azura Runway offers a selection of men’s and women's luxury fashion from the top fashion brands in the industry and can help build your new wardrobe. Here are some of the best trends to incorporate into your style:


Nets and Layers

Layering isn’t a new concept in fashion, but this year we’re introducing a new style. Stand out from the usual tights and coats by layering your look with fishnets and mesh layers. Pair nets with trousers and a t-shirt for a comfy, casual and eye-catching look. They also work well with slip dresses and coats. Elevate your bodysuit and jeans combo with trendy women’s fashion accessories and colourful nets. While this is definitely an unusual trend, nets are a statement piece that adds drama to any wardrobe.


Wide-Legged Jeans

While skinny jeans will always be a classic style, trends in fashion have gravitated towards comfort over the past few years. Sweatpants and leggings are great staple pieces, but no one can deny the versatility of denim. Get the best of both worlds with wide-legged and oversized jeans that are both comfortable and stylish. Chloé and Balenciaga have featured wide-legged and high-waisted silhouettes perfect for both day and nighttime looks.


Oversized Shirts

Large, boyfriend shirts are nothing new in fashion, but this year, we’re making it bigger. Valentino styles extra large shirts in pastel hues and delicate lace to soften its boxy structure. Meanwhile Simon Porte Jacquemus roughly crops oversized shirts for a midriff-baring style that pairs well with high waisted jeans and long skirts. These classic pieces make a great staple addition to your wardrobe. Find a varied selection of oversized shirts from top women’s designer clothing brands at Azura Runway.

Ready to revamp your wardrobe? Shop designer luxury clothing and accessories at Azura Runway. Some of the brands we carry include Dolce & Gabbana, Gucci and Ralph Lauren.

Visit our website today to browse our full collection.

January 28, 2021 — FeedOps
Lingerie as Outerwear

Lingerie as Outerwear

Ok, so Kim Kardashian has been doing it for years, but suddenly the rest of the world has woken up to underwear as outerwear.

It may seem a risqué move to don your lace all-in-one underwear, or bra as outwear, but paired with the right outfit it can be quite the look.

The key is to tone it down with everyday staples. Think boyfriend jeans, dungarees, or a casual jacket. This will help to balance out the outfit and give it less of a racy look, while retaining its edge.

As one of the fashion trends 2020 will be remembered for, here’s a few ways you can get on board.

Be bra confident

For a bold lingerie look, wear a bra under a sheer or see-through shirt, and pair with your favourite fitted skirt or jeans. There’s multiple ways it can be worn:

Of course, not just any bra will do. Ditch those greying frayed everyday bras and invest in sexy brassiere with good support and hint of cheekiness. Even a basic Calvin Klein in black makes an ideal bra to wear under lace tops.

It’s all about the overlay

A popular way to wear lingerie is under a lace, sheer, or mesh top used as an overlay. This will instantly transform your bra into daywear, and give you the confidence to style it out. If you’re wearing your bra as outerwear, opt for a black overlay for a sophisticated chic look.

The exception to this rule, is when you’re wearing a bra under a casual jacket or suit. As donned by Dua Lipa, this can instantly jazz up an otherwise ordinary look.

Pair with your Favourite Jeans

The Queen of fashion trends, Khloe Kardashian is a big fan of the under-outer look. One of her trademark styles is to pair a bra under a sheer top, styled with fitted jeans. She takes it to the next level with this outfit, featuring fishnet tights under ripped jeans, channelling her inner-Cher!

You can elevate this look with ankle-grazing fitted jeans, or tight white denim jeans – great for attending daytime soirees.

How to wear a bustier as outerwear?

Women have been wearing bustiers, or corsets, since 2000 BC. Today’s versions tend to be made from mesh panels, rather than structured boning, making them ever-versatile for daywear.
This is a sexy look that suits all silhouettes, you just need a hearty dose of confidence and a touch of sass! Rihanna has been pioneering this look, with her Savage Fenty range, proving that bustiers can look great on their own.
They can also be dressed down with a crop top underneath, or dressed up with a loose jacket draped over.

Accessorise around your outfit

One thing to remember when you’re wearing a bustier or a bra as outwear, is to accessorise well. Black glasses will give you a classy look, reminiscent of movie stars. While pointed cat-eye sunglasses add a touch of St-Tropez chic.

With your décolletage on show, you’ll want to consider your neck wear with extra attention. If your bra and shirt are plain then you can afford to go bold with something chunky. While if you’re wearing a busy, distracting, or lace overlay, you’ll want to opt for something simple, like a choker or chain.

So there you have it, bras as outwear is a thing, and what’s more – it’s time to join the revolution!

July 03, 2020 — Mark Indiongco
Emilee Hembrow Collaborates with Azura Runway

Emilee Hembrow Collaborates with Azura Runway

Australian fashion brand Azura Runway has Emilee Hembrow’s full support.

Emilee Hembrow recently posed with a designer Louis Vuitton travel bag from Azura Runway on her personal Instagram page. Emilee is one of Australia’s most well recognised social media influencers. She is half Australian, half Trinidadian, and the second-oldest of six siblings. Whilst she may be the sister of super influencer Tammy Hembrow, the 27-year-old mum of two is a social media legend in her own right. With over one million followers to date and brand owner of SSkin, Emilee shows no signs of slowing down just yet.

A selection of Designer Bags from Azura Runways Pre-Loved Section on the website.

Azura Runway, a luxury fashion retailer that launched last year in April 2019, primarily sells designer brands such as Gucci, Dolce & Gabbana, and Prada. Whilst most Louis Vuitton Monogram travel bags retail on Louis Vuitton for over $3000, Hembrow’s Louis Vuitton bag is from Azura Runway’s preloved section on their website.

Azura’s pre-loved designer bags retail for anywhere up to 70% below the original retail price, making it a more affordable way to purchase unique pieces at a fraction of the original price. Their preloved section of the website currently sells a wide range of unusual designer pieces including Chanel Jewelry, Prada Handbags Louis Vuitton Travel bags, and more.

Azura Runway with fans such as Emilee Hembrow and over 13,000 Instagram followers, Azura Runway is quickly making its way into Australia’s elite fashion circuit.

To shop any designer preloved pieces from Azura Runway check out their website here https://azurarunway.com/collections/pl  

June 25, 2020 — Mark Indiongco
Jennifer Lopez Is The New Face Of Coach

Jennifer Lopez Is The New Face Of Coach

For the spring-summer season 2020, Coach chose Jennifer Lopez as a new testimonial. The New Yorker singer, actress, and producer is living a golden time that never seems to end.

In July, she celebrated her 50th birthday and then triumphed at the Milan Fashion Week wearing the iconic Jungle Dress branded Versace, which completely blacked out Google in the years 2000. To know more about this story, read our dedicated blog post

And now she will be the new face of Coach, the luxury fashion brand specialized in the production of bags with the typical NY style.

Why J.LO?

Let us not forget that she is a self-made woman; she said it to us in the songs of her first album “On the six”, talking about the sacrifices made to move from the Bronx to Manhattan every day, where she studied and worked hard to build a future.
Coach, famous for its tradition in the crafting of leather, was created in New York 78 years ago and share with her the same roots, as well as the values of optimism, inclusion, and authenticity.

The word of the Art Director of Coach, Stuart Vevers, explains clearly the reasons for this choice.

Jennifer is authentic. She is determined, a special person who has followed her path to make things in her way; she embodies the vision of Coach and our new campaign. She’s from New York just like Coach, and that makes another genuine connection with our heritage.

J.Lo is also proud of the project along.

I am very excited about this collaboration with Coach – she declares – It’s a timeless brand I’ve always been a fan of, and the next collection talks a lot about my own style- a mix between uptown and downtown.

Do you remember that the fashion brand Coach is available in our catalog? Click Here

April 26, 2020 — Amelia Williams